Data Storytelling, an effective way of reporting

The main challenge with data is to understand it in a clear and logical way. However, when it comes to data, it can be seen as confusing, complicated or intimidating. To best address this area, the concept of data storytelling has emerged, which aims to communicate information effectively by telling a story using data and visualisations to make the information more understandable, memorable and allow us to make effective and contrasting decisions.

Data storytelling’s three fundamentals

To understand how data storytelling works, it is important to consider the elements that make it up

Data

Data is the foundation of any story, without it the narrative has no raw material to work with. But data alone can be unstructured or difficult to understand.

Narrative

It is about creating a story around the data that provides context, structure and meaning to the data. The story should focus on a key message.

Data visualisation

The use of visual language helps to understand information more quickly and effectively. The use of symbologies, images and colours help to represent the information and convey the message to the viewer. Tools such as Seaborn, Plotly and Folium can help to visualise and understand data. In addition, the use of an appropriate data architecture will make the data easier to read.

How does data storytelling help your business?

As a result, we can make more effective decisions based on solid data and proven information, allowing us to take advantage of new opportunities or avoid unnecessary risks when taking action.

On the one hand, it creates effective communication, as companies that generate and use large amounts of data in their daily operations find it difficult to structure and communicate this information in a user-friendly way. Data storytelling enables this data to be communicated in a clear and understandable way, facilitating informed decision making.

Such data-driven decision making is important in today’s competitive business environment because it provides a clear view of trends, patterns and opportunities.

Data Storytelling is an excellent persuasion tool, thanks to data-driven stories that appeal to the feelings and emotions of the investors, customers, partners or employees you are trying to persuade. Data-driven stories are often more convincing than traditional reports or raw, unstructured data. In addition, it can also appeal to empathy, humanising the data and incorporating stories of real people or concrete scenarios.

Data Storytelling is definitely a powerful tool for any company and seeks to convince by appealing to the human side of the viewer, without neglecting objectivity and reason. It is the most effective way to communicate data and information and therefore any company can consider incorporating it into its strategy. Still don’t know how to get insights from your data? At PUE, we can help you get valuable information from it and achieve business success.